VIDEO PRODUCTION – 2022
How can we get people excited about the future? Current events and predictions have painted a very grim new reality for us but Accenture wanted to reimagine the healthcare system for the world in 2030. The project required a deep dive into global tech trends, healthcare developments, human migration and climate change. We didn’t just imagine a world. We created it.
The principle idea was to take the viewer on a journey through time
From the chaotic world of today through a portal into what could be. There was a great responsibility to get this right as through this research and portrayal of the world we could then kickstart the design process. This is the world the concepts would live in and it was so important to paint the right picture but also evoke an emotional connection and response to the audience.
By carefully crafting the storyline through a strategic timeline, every detail was picked apart and put back together. Diving deep into visual selection and shocking impactful sound design with the goal of surprising the viewer with each new scenario. We took the audience from a grim reality to a more hopeful future inspiring change.